Artapas.fr, The masterpiece of the spanish gastronomy













CONCEPT | PRESENTATION
PRESENTATION OF THE FRANCHISE
Présentation de la franchise Artapas
Franchising:

Franchising is characterized in particular by the ownership or the right of usage of the rallying symbols of the clientele by Artapas: the brand/trademark, service, the sign, corporate name/style, company name, trademark, initials, symbols, logos. To franchise also means that Artapas transmits its experience and know-how to the franchisee. Traditionally the know-how consists of a set of unpatented practical information, resulting from the experience of the franchisor. It must be tested by the franchisor and be a secret, substantial and identified. To franchise also means to satisfy the supply obligations by Artapas to the franchisee with technical and commercial support for the entire duration of a valid contract.

La franchise Artapas
An economic model/Profitability

With franchising, training is made easier and it secures a return; productivity gains are benefited from and economies of scale are created thanks to the use of standard products.

The franchise system follows the effect of the pilot store. Artapas Perpignan supplies the credibility of the franchising concept by showing immense lucidity in terms of product, sales, marketing, which has permitted Artapas to benefit from an ever-increasingturnover. The aim of the franchise is to create a chain of establishments that can benefit from a healthy profit.

Role and contributions of Artapas

Before Opening
. Assistance in the search for and negotiation of a commercial site.
. Assistance in the drawing up of the feasibility study and negotiations with the bank.
. Development of the retail space.
. Training of the franchisee and staff.
. Guide for certain administrative procedures.

Whilst Opening
. Delivery and installation of stock.
. Delivery and installation of the furniture and the equipment.
. Advertising of launch.
. Assistance and training at the opening.

After Opening
. Ongoing training.
. Advertising plans and marketing actions.
. Meetings, seminaries, committees ...
. Periodic visits (control, management/leadership, help).
. Hotline.
. Organization of the transfer of information and data processing in both directions
. Respect for financial and contractual commitments.
. Defense of the brand.