ARTAPAS FRANCHISE
ARTAPAS FRANQUICIA
ARTAPAS FRANCHISE
CONCEPT | ARTAPAS
The concept Artapas
Origins of Tapas:
Cold or warm, the most traditional and perfect of the most imaginative innovations, tapas are more substantial than appetizers, without being really full meals. Tapas are served on medium-sized plates and they offer a multitude of combinations and Spanish specialties. These appetizers are so successful because they can serve as a complete meal.
What are tapas?
There are several versions or legends concerning the origin of tapas. One of the most well-known makes reference to the Middle Ages, during Alfonso's X el Sabio's reign in the XIIIth century. It is said that when the King was sick he was prescribed wine and to avoid the effects of alcohol on an empty stomach, he took appetizers to accompany the drink. After returning to good health, he decided that, in the castles of Castile, wine must be suitably accompanied by a ration of food so that consumers would be less affected by the effects of the alcohol. It must not be forgotten that the word 'tapa' originally meant a small plate that was put on the glass in the old days, forming thus a lid (tapar means "to cover" in Spanish).
The concept Artapas
Origins of Tapas:
Cold or warm, the most traditional and perfect of the most imaginative innovations, tapas are more substantial than appetizers, without being really full meals. Tapas are served on medium-sized plates and they offer a multitude of combinations and Spanish specialties. These appetizers are so successful because they can serve as a complete meal.
What are tapas?
There are several versions or legends concerning the origin of tapas. One of the most well-known makes reference to the Middle Ages, during Alfonso's X el Sabio's reign in the XIIIth century. It is said that when the King was sick he was prescribed wine and to avoid the effects of alcohol on an empty stomach, he took appetizers to accompany the drink. After returning to good health, he decided that, in the castles of Castile, wine must be suitably accompanied by a ration of food so that consumers would be less affected by the effects of the alcohol. It must not be forgotten that the word 'tapa' originally meant a small plate that was put on the glass in the old days, forming thus a lid (tapar means "to cover" in Spanish).
The place mat
Customers immediately discover on the place mat pleasant pictures of the tapas on offer and already a sensation of foretaste. The creative and attractive illustrations of the place mat presents fifty photographs of tapas - "an image is worth a thousand words" - and the detailed explanation of every dish results in faster sales. The customer can choose dishes for themselves without having to ask the staff for further explanations.
Customers immediately discover on the place mat pleasant pictures of the tapas on offer and already a sensation of foretaste. The creative and attractive illustrations of the place mat presents fifty photographs of tapas - "an image is worth a thousand words" - and the detailed explanation of every dish results in faster sales. The customer can choose dishes for themselves without having to ask the staff for further explanations.
Diet'Ô: an Artapas creation
Never before seen, these dishes were created from eight fruits and vegetables in order to bring about new combinations. They are presented on a large plate, grouping together a starterand a main course. Created in association with a dietitian, these new combinations were finalized with inspiration from the same core of the Mediterranean diet. Each dish consists of eight fruit and vegetables accompanied by fish/seafood or meat,all of which is presented on a large plate. Each dish is presented through its own photograph and detailed description concerning its ingredients.
Mediterranean diet: Together with Greece and Crete, Spain is one of the countries where the Mediterranean cuisine cooking reaches its highest expression. Numerous nutritionists actually advise that we follow such a diet for a healthy, balanced and tasty meal.
Never before seen, these dishes were created from eight fruits and vegetables in order to bring about new combinations. They are presented on a large plate, grouping together a starterand a main course. Created in association with a dietitian, these new combinations were finalized with inspiration from the same core of the Mediterranean diet. Each dish consists of eight fruit and vegetables accompanied by fish/seafood or meat,all of which is presented on a large plate. Each dish is presented through its own photograph and detailed description concerning its ingredients.
Mediterranean diet: Together with Greece and Crete, Spain is one of the countries where the Mediterranean cuisine cooking reaches its highest expression. Numerous nutritionists actually advise that we follow such a diet for a healthy, balanced and tasty meal.
Sweet Tapas
Sweet Tapas are desserts served in small portions. The term Sweet Tapas was introduced to strengthen this Spanish theme. In the same logic as the other menus of the restaurant, the Sweet Tapas menu showcases pleasant pictures and gives a sensation of foretaste. The complete description of every Tapa allows the customer to choose more easily, which contributes to an acceleration of sales.
Sweet Tapas are desserts served in small portions. The term Sweet Tapas was introduced to strengthen this Spanish theme. In the same logic as the other menus of the restaurant, the Sweet Tapas menu showcases pleasant pictures and gives a sensation of foretaste. The complete description of every Tapa allows the customer to choose more easily, which contributes to an acceleration of sales.
Wine Menu
The large variety of our vineyards plays a major role in allowing you to enjoy a glass or bottle! The wine list consists of 70% Spanish wines and 30% French wines. The menu follows the logic of the other menus in that the description of the wines allows the customer to choose without having to ask for additional information off the waiter.
Key point:Spanish wines on offer that can only find only in our establishment
The large variety of our vineyards plays a major role in allowing you to enjoy a glass or bottle! The wine list consists of 70% Spanish wines and 30% French wines. The menu follows the logic of the other menus in that the description of the wines allows the customer to choose without having to ask for additional information off the waiter.
Key point:Spanish wines on offer that can only find only in our establishment
Artapas takeaway
 | Takeaways enjoy an ever-greater market share. With more and more people opting to eat lunch at work, organizing unplanned dinner or drinks receptions, celebrating birthdays etc., Artapas wants to profit from this new mode of consumption. The Paella or Fideua, the combined dishes or a selection of tapas are all served in practical take-away containers. Take-aways attract a new profile of customer: for certain professional or personal reasons, not everyone can dine in restaurants. The packaging: Artapas has created personalized packaging personalized to carry its entire range of products. |
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Présentation of the franchise
Franchising is characterized in particular by the ownership or the right of usage of the rallying symbols of the clientele by Artapas: the brand/trademark, service, the sign, corporate name/style, company name, trademark, initials, symbols, logos.
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Présentation of the franchise
Franchising is characterized in particular by the ownership or the right of usage of the rallying symbols of the clientele by Artapas: the brand/trademark, service, the sign, corporate name/style, company name, trademark, initials, symbols, logos.
READ MORE
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Artapas franchise - The website of the franchise Artapas - The art of spanish gastronomy
All information, text, images on this site are copyrighted Artapas
Artapas franchise - The website of the franchise Artapas - The art of spanish gastronomy