Artapas.fr, The masterpiece of the spanish gastronomy













MARKETING | COMMUNICATION
Communication
Plan média Media plan

Artapas provides franchisees with visible communication support with the aim of helping them in their development.

. A communications manager to assist franchisees in their personalized operations.
. Tapas's menus, other menus, desserts and drinks menus translated into several foreign languages
. Artapas Newspaper
. Advertising leaflets
. Business cards
. Paper :Hard-copy invitations for every event
. Posters 4×3 m
. Bus stop posters
. Commercials filmed for the cinema
. Radio commercials
. Print Media Advertising Space (daily regional papers, free papers...)

Attaché de presse
Press Relations Agent

The agent's objective is to gather and draft information and documentation concerning the franchise for the attention of the press and the media in general. S/He acts as an intermediary between the media and Artapas.

. Personalized contact with journalists.
. Prepares press reviews, estimates the coverage of a campaign.
. Drafts communiqués, press kits, gathers informational data.
. Organizes press conferences.

Évènementiel
Events

Our pilot restaurant is based next to the Spanish border in Perpignan, a provincial city of more than 100,000 inhabitants. In this city, ARTAPAS ® has permanently on offer events thanks to the organization of its themed evenings. These marketing tools matched with the relevant marketing result in attracting a greater number of customers.

Invitations

Web site www.Artapas.fr

The creation of a web site has become a necessity for any company. "Artapas.fr" makes it possible to get in touch with additional customers, namely internet users, and as a result of the website Artapas benefits from a more modern brand image. It is also possible to permanently showcase offers on the website.

Site internet www.ARTAPAS.fr
Permanent and Detailed Communication
Due to the on-line publishing of its documentation, Artapas also provide visitors with a precise and informative source. The possibility to make searches for contents of the website allows the Internet user to find at once the information that s/he is looking for. Through the presentation of the website and its informative aspect, the web site promotes and reinforces the image of the restaurant in the eyes of the customers. The Artapas website also has a strategic objective. There is a section on the website where a customer can register her/his address and phone number (to be informed of current events of the restaurant), information which can be used by Artapas. This information enriches its database of customers which allows it to touch a greater number of clientele when sending mailings.

Extranet
This method of inter-company communication using network resources creates added-value and additional services to franchisees. The Extranet aspect of the website is a way of facilitating and of improving the relations between all actors situated outside of the organization, which is achieved by in theory opening up the borders of the company. Artapas developed its own tool for piloting the commercial function in the form of an on-line Extranet. The Extranet also allows franchisees to have real-time access to all up-to-date information - franchisees are informed by an e-mail alert of the most recent online documents. Its many advantages include its speed, reliability and flexibility.

Online Sales
Artapas' website is characterized in particular by its commercial aspect, which is achievedthrough on-line sales. The website offers the customer the possibility to order a take-away meal online, which increases the sales of take-away meals.