Artapas.fr, The masterpiece of the spanish gastronomy













MARKETING | MARKETING
Marketing
Commercialisation Logistics

Buying group
The objective of the buying group is to manage the purchases from affiliate retailers and wholesalers, the aim being to group together the orders of all members of the group. The structure offers at once the best buying conditions thanks to economies of scale and promotional services for the whole group. The buying group also carries out studies on products, looks for suppliers, negotiates purchases and in certain cases looks after distribution activities, organizational activities and documentation.
Manufacturing process
The manufacturing process is based on one mastered from start to finish by Artapas.
Distribution
All products will be stored at a central Artapas location and redistributed by carrier.

Commercial strategy

"Artapas development" will develop the Artapas brand at a national level by selecting the very best potential franchisees, which will result in a reliable and structured network. Artapas uses its own marketing to target a category of individuals capable of successfully running an Artapas franchise. Indeed, through specialized media such as economic magazines, Artapas successfully promotes its concept to its target audience.


Process

"Artapas development" markets a concept which gives the right to the franchisee to use the Artapas brand for a payment:

. Entrance Fee: ?30 000
. Royalty: 8 % of the turnover.
. Thanks to this partnership, the franchisee will have at his/her disposition a range of products, services and/or technologies, which have been finalized, approved and acquired.